We are revolutionising the way people connect and interact with television shows and live events. Thanks to Magycal, our world-class, fully scalable platform, we are creating a new paradigm of fan engagement to take your TV Show or Live Event to the next level and generate extra revenue streams along the way. We craft and deliver extraordinary second screen and social networking gamified applications to emotionally connect properties with massive target audiences of fans and followers, powered by Magycal.
Live what you watch.
Yes, our official t-shirts look great but they also challenge you to imagine how we can make people experience thrilling scenarios in exciting new ways. Below are some of those disruptive plots that could be experienced by your audience through our products powered by Magycal. Let’s make amazing experiences come to life. Together.
By using our technology, it is possible to see people's opinions and emotions when they watched a TV event, even if it was hours, months or years ago.
By installing several video cameras scattered throughout the bleaches, a remote sports fan can experience in first hand what it is like to attend a Super Bowl event, even if he/she is thousands of miles away from the venue, either through a TV, head up display, or mobile device.
When Cristiano Ronaldo is about to score a freekick, a fan can mimic Ronaldo's actions while a mobile/smartwatch app is used to determine if he's doing the actions correctly, and win points accordingly.
By analysing viewers' opinions, a TV show could automatically change its narrative in order to pivot to different storyline threads.
Telling stories across multiple platforms is becoming very popular, particularly when using digital means through which people can access tailored information. With this in mind, one can think of a reality/game show where viewers are part of the TV show without realising it.
During a live music show broadcast, viewers can sing along with their favourite artists by using mobile apps, and the best ones can even be broadcasted to the live venue in real-time.
As time goes by, TV is becoming more interactive with decisions made by viewers affecting TV show narratives and the contestants' lives, and even giving them the possibility of physically participating in the shows, like we do in our products.