Love on Top is the companion second screen app for the dating reality show with the same name, produced by Endemol/TVI. The show content is displayed on a beautiful news feed with content segmentation between news, videos and contestants, allowing users to like, comment and share on social media. Through the app users can interact with the show by sending messages to be displayed live, apply to participate in real activities with the contestants, answer polls containing images, video and text, and give multiple votes to the contestants they like. The in-app store allows users to become VIP and access premium features as well as buy packs of coins for voting and sending messages to the show. The icing on the cake is the dating section where people can swipe through other users’ profiles, like and send gifts to their favourites, and chat with their matches. Love on top is available for licensing worldwide through Endemol.
Teresa Guilherme, TV Superstar
Encourage 24/7 viewer interaction with the show through different activities.
Use the app’s dating feature to kick-off a spin-off dating app to fuel user engagement and conversion in the show’s afterlife.
Create new revenue streams through subscriptions and in-app credits using a full range of in-app payment methods.
Promote the audience to vote through the app instead of using the traditional IVR systems.
Highly profitable product.