Viva Superstars

The Golden Age of Television is Here

We are revolutionising the way people connect and interact with television shows and live events. Thanks to Magycal, our world-class, fully scalable platform, we are creating a new paradigm of fan engagement to take your TV Show or Live Event to the next level and generate extra revenue streams along the way. We craft and deliver extraordinary second screen and social networking gamified applications to emotionally connect properties with massive target audiences of fans and followers, powered by Magycal.

First Screen

First Screen

Television. Reinvented.

Television is changing from a same-content-for-everyone broadcast paradigm to a specific-content-for-each-spectator paradigm. We are entering a new era of television that is bringing a personalized TV watching experience for each and every spectator. Viva Superstars is building upon its world-class platform and second screen expertise and footprint to become a key player in this new extraordinary new era of television. We are exploring new forms of interaction with video streaming, the “new television”, where the screens become common spaces for watching, interacting and social sharing. In this new television watching paradigm user interaction happens where it is most suitable to the user: on the screen of a mobile device (second screen) or on the first screen, ie, the screen being used for video content visualisation, which may be a smartphone, tablet, PC or TV set. Data collected from all user interaction, which includes emotion sharing, polls, trivia, key moments, or social activity is used to provide TV Networks and Producers with real-time analytics, automatic video segmentation, live audience feedback and machine-generated video highlights. Moreover, it provides spectators with customised video highlights of any content automatically produced based on their, their friends’ or the global audience’s activity.
Second Screen

Second Screen

Live what you watch.

Viva Superstars is delivering the foundations for the golden age of television watching experience. We have created a new paradigm of TV audience involvement, engaging spectators in new and exciting ways, and converting them into premium users through digital subscriptions and in-app purchases. Our community-building framework, social sharing capabilities and content crowd-sourcing tools will keep spectators and followers connected 24/7 to a show, contest, live event or series. And during broadcasts we provide audiences with a new and compelling TV watching experience featuring exciting cross-media content and thrilling second screen interaction. We have also created a new premium channel for sponsors featuring targeted segmented campaigns, prizes, and full social media integration. Moreover, with our apps we are bringing young audiences back to the TV environment. With significant revenue coming from digital membership packages, in-app purchases and unique sponsoring opportunities, we are delivering lucrative apps with millions of users.

WATCH IT. LIVE IT.

Yes, our official t-shirts look great but they also challenge you to imagine how we can make people experience thrilling scenarios in exciting new ways. Below are some of those disruptive plots that could be experienced by your audience through our products powered by Magycal. Let’s make amazing experiences come to life. Together.

WATCH IT. LIVE IT.

What if you could know how people felt in July 1969?

By using our technology, it is possible to see people's opinions and emotions when they watched a TV event, even if it was hours, months or years ago.

What if you could know how people felt in July 1969?

What if you could always attend the Super Bowl?

By installing several video cameras scattered throughout the bleaches, a remote sports fan can experience in first hand what it is like to attend a Super Bowl event, even if he/she is thousands of miles away from the venue, either through a TV, head up display, or mobile device.

What if you could always attend the Super Bowl?

What if you could score a goal with him?

When Cristiano Ronaldo is about to score a freekick, a fan can mimic Ronaldo's actions while a mobile/smartwatch app is used to determine if he's doing the actions correctly, and win points accordingly.

What if you could score a goal with him?

What if you could prevent the Red Wedding?

By analysing viewers' opinions, a TV show could automatically change its narrative in order to pivot to different storyline threads.

What if you could prevent the Red Wedding?

What if you were living a simulated reality?

Telling stories across multiple platforms is becoming very popular, particularly when using digital means through which people can access tailored information. With this in mind, one can think of a reality/game show where viewers are part of the TV show without realising it.

What if you were living a simulated reality?

What if you could sing a duet together?

During a live music show broadcast, viewers can sing along with their favourite artists by using mobile apps, and the best ones can even be broadcasted to the live venue in real-time.

What if you could sing a duet together?

What if you were the one throwing the hammer in 1984?

As time goes by, TV is becoming more interactive with decisions made by viewers affecting TV show narratives and the contestants' lives, and even giving them the possibility of physically participating in the shows, like we do in our products.

What if you were the one throwing the hammer in 1984?
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