LIVE WHAT YOU WATCH

It is undeniable that television has the power to bring people together. When the first television sets were launched in the late 1920s, families and friends gathered in their living rooms to watch amazing experiences. However, throughout the years, the television industry has become stalled, and the magic that surrounded television has slowly faded away… That is why we created Magycal, our world-class platform: to recapture the excitement and fascination of watching television. Magycal (named after the intersection of the word magical + Generation Y, also known as the millennial generation) aims to power-up beautiful first screen and second screen experiences. Whether it be a talent show broadcasted on television, a music concert streamed on a website, or a VOD comedy series available on a mobile application, we know we can take those experiences to the next level. Today, more than watching, we want people to become part of the experiences. We want to create social and interactive activities that transcend the limits of what is possible. We want people to live what they watch.

Amazing experiences come to life.

Magycal allows us to deliver amazing experiences for your audience, from concept and design to technical development and commercial deployment. We unleash a whole new world of full experience design.

Product Design
Product Design
UX Design
UX Design
Innovation Philosophy
Innovation Philosophy
Partner Support
Partner Support
Global Thinking
Global Thinking
Amazing experiences come to life.

Key moments become “magycal”.

We make fans feel part of a live event TV broadcast through exciting second screen interaction, together with their friends and in real-time.

Polls & Results
Polls & Results
Key Moments
Key Moments
Trivia Questions
Trivia Questions
Emotion Sharing
Emotion Sharing
Live Video Interaction
Live Video Interaction
Key moments become “magycal”.

“Revenufy” your audience.

We generate new revenues from subscriptions, in-app purchases and carefully crafted, targeted sponsor campaigns and product placement. Besides the app stores, we support payments through ATM, Direct Carrier Billing, Premium SMS & Paypal.

Sponsor Campaigns
Sponsor Campaigns
Credit Cards
Credit Cards
Paypal
Paypal
ATM
ATM
Carrier Billing
Carrier Billing
“Revenufy” your audience.

The ultimate audience engagement.

Involve your audience in a fully gamified environment featuring points, credits, global and regional rankings, prizes, badges, quizzes, polls, and social sharing.

Real-time Competition
Real-time Competition
Reward System
Reward System
Fan Career
Fan Career
Location-Based Rankings
Location-Based Rankings
Loyalty Culture
Loyalty Culture
The ultimate audience engagement.

Social interaction reinvented.

Let fans get closer than ever to their favourite television shows and communicate with friends sharing the same interests, fostering strong community building and engaging users in exciting social interaction.

Friend System
Friend System
Crowd Sourced Events
Crowd Sourced Events
Digital Goods Engine
Digital Goods Engine
Social Media Integration
Social Media Integration
Exclusive In-App Content
Exclusive In-App Content
Social interaction reinvented.

Powerful. Scalable. Seamless.

Magycal, our world-class, fully scalable and modular cloud platform is the result of three years of hard work and extensive testing with massive audiences. Its incredible performance keeps your public engaged at all times. Yes, even during those key moments with massive audience peaks.

Fully Scalable
Fully Scalable
High Peak Performance
High Peak Performance
Cloud Platform
Cloud Platform
On-the-fly app configuration
On-the-fly app configuration
24/7 Support
24/7 Support
Powerful. Scalable. Seamless.